Dirt is a plant concept brand founded by Diana Miftari in Connecticut. The concept shop embodies Diana's passion for plants, design and wellness.

Amidst the challenges of the pandemic, Diana and her family found solace in curating and nurturing house plants. What began as a hobby evolved into a love for greenery, enriching their home with vitality, joy and alotta dirt!

Inspired by the transformative influence of plants and the positive effects dirt has on our brain, Diana launched Dirt—a concept shop offering immersive experiences that unites plant lovers to connect and learn.

Join us for future workshops and community events, and embark on a journey of joy, connection, and growth—one plant at a time.

Dirt handpicks gifts curated from artisans around the world. Take a peek in the shop.

I hope you’re inspired by Dirt.